I was recently invited to speak at the upcoming North Carolina Public Relations Society of America annual workshop on Nov. 3 at the Friday Center in Chapel Hill. I’ve been asked to talk about e-mail marketing and how it can/should be incorporated into the communication strategy agencies develop for their clients. E-mail marketing is one [...]
Google recently announced the release of their Priority Inbox service to help users better manage their e-mail inbox. And the announcement comes on the heels of changes to Microsoft’s Hotmail service. While the changes are good for users, it means new challenges for e-mail marketers.
