I was recently invited to speak at the upcoming North Carolina Public Relations Society of America annual workshop on Nov. 3 at the Friday Center in Chapel Hill. I’ve been asked to talk about e-mail marketing and how it can/should be incorporated into the communication strategy agencies develop for their clients. E-mail marketing is one of my most favorite digital marketing topics and I’m excited about the opportunity to share some of my knowledge. Of course, I’m most excited about the opportunity to talk with other communication professionals and learn what they are doing and discover new ways to use e-mail marketing. I’ll post more following my presentation on the topic, so stay tuned!