Running in the Bluffton Oyster Festival 5K and Some Digital Marketing Observations
My family and I were on vacation in Hilton Head, SC last week. Hilton Head is one of my favorite places as it is very quite, relaxing and decidedly non-commercial (no neon signs, no Wings beach stores selling trinkets, etc.). For this year’s trip, we decided to mix in a new activity– running in a 5K in the town of Bluffton. Bluffton is on the mainland just before you cross over onto Hilton Head. Like a lot of coastal towns, they take pride in seafood and they have an annual Oyster Festival to celebrate one of their biggest “crops.” I found out that they have a 5K road race as part of the festival and it would take place while we were in the area. I recently began running once again (its been several years since my last 5K) and this sounded like an ideal race to try. So, we signed up and I made preparations to run.
Since we were from out of town, we had a few challenges in simply getting to the race location. The group running the event had signs directing people to parking for the Oyster Festival so we followed them. Unfortunately, the parking shuttle was only for the festival, not for the 5K. Thanks to a kind gentleman in the area, we were able to get a ride over to the 5K and made it just in time. After checking in and doing a little stretching, we were ready to go.
It was a beautiful day for a race. A little cool, but very sunny. I ran the distance with a very respectable (for me) time. My daughter walked/ran the course with my brother-in-law and father-in-law. I was quite proud of her as she covered the entire distance and did quite well. So well, in fact, that she won a medal in her age group (she was the youngest competitor in the field). My father-in-law also did well and won a medal for his age group (he was the oldest competitor in the field).
In all, we had a great time and that was what it was all about. From a digital marketing perspective, I was glad to see that they made use of Active.com to promote their race (that’s how I found them) and they allow for the upload of photos and videos. However, not too many people are taking them up on that offer just yet. Oh well, there’s always room to grow, and that’s what keeps digital marketers busy!