One of the more interesting parts of the social media landscape is the location-based social media services like Foursquare and Facebook Places. Location-based social media uses the GPS device in a smartphone to recognize where you are and allow you to alert your network of contacts (as well as businesses) know where you are at [...]
The social media team at Lands’ End went the extra mile to help me with an order I placed for clothing and gear I needed for my adoption trip to Ukraine. The story that follows is a textbook way of how a company can use social media to help customers resolve difficulties and it made me a fan for life!
