Speaking at the NC Public Relations Society of America Annual Workshop

I was recently invited to speak at the upcoming North Carolina Public Relations Society of America annual workshop on Nov. 3 at the Friday Center in Chapel Hill. I’ve been asked to talk about e-mail marketing and how it can/should be incorporated into the communication strategy agencies develop for their clients. E-mail marketing is one of my most favorite digital marketing topics and I’m excited about the opportunity to...

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Running in the Bluffton Oyster Festival 5K and Some Digital Marketing Observations
Oct27

Running in the Bluffton Oyster Festival 5K and Some Digital Marketing Observations

My family and I were on vacation in Hilton Head, SC last week.  Hilton Head is one of my favorite places as it is very quite, relaxing and decidedly non-commercial (no neon signs, no Wings beach stores selling trinkets, etc.).  For this year’s trip, we decided to mix in a new activity– running in a 5K in the town of Bluffton.  Bluffton is on the mainland just before you cross over onto Hilton Head.  Like a lot of coastal...

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